Intro

Content is the most crucial element in today’s world of content marketing. Most of it is present in the form of blogs. Blogs help you to attract new clients and provide information about the products or services you provide.

When you talk to bloggers, you’ll encounter a lot of confusion about the most effective frequency to post new content. There are thousands of articles/resources getting published every minute, that adds on to the crisis – “How often should I blog?”

The answer is……. “It depends”.

It depends on your convenience, requirements of business, and the audience. Blogging can be categorized into different types, depending on the frequency.

• More than one blogs per day
• One blog per day
• Two to six blogs per week
• One blog per week 
• Irregular interval blogging 

Contents

• Daily Blogging 
• Weekly Blogging 
• Irregular interval blogging 
• Frequency and lead conversion
• Conclusion

Daily blogging

Daily blogging is the best option if you are starting with your blogging journey. You can start publishing short articles daily and generate a decent amount of traffic to your site. It’s a great achievement to have a loyal and regular audience. If you want to share the most recent or latest information, that too as soon as possible you should start blogging daily.

One of the most important things to keep in mind is to keep the blog short. If the reader spends 5-10 minutes on your blogs that’s a great time and also a great engagement strategy. Why does this work? Because if you respect their time and provide quality content, they will become your loyal and regular audience, your fans, and friends!

If daily blogging is your forte, try to publish articles in the early morning. People love reading blogs while they are having their morning tea or coffee.

Advantages of Daily Blogging 

• Blogging Daily enhances your writing skills.
• Daily blogs are highly helpful for generating traffic in large numbers.
• You get to learn new things every day.
• With daily blogs you can share trending news, grossing topics, and current events.
• It is highly helpful for expanding your business.

Points to remember before you start posting blogs daily 

• Have a roadmap of the blogs you are going to publish. 
• Take a blog niche that is broad enough and has enough resources to blog daily.
• Speed up your typing, you can’t keep up with daily schedule if you are too slow
• Design your content in such a way that it is short and on point.
• Start reading other blogs in your niche to get some ideas. Don’t copy them

Weekly Blogging 

Weekly blogging is where you publish blogs every week. The average frequency involves publishing one to four blogs per week. This frequency is a great alternative if you can’t blog daily. 

Providing quality content in correct intervals increases the traffic and ranking in SERP (Search Engine Ranks Page). If you publish blogs weekly, you will have enough time to create quality content and broaden your blog’s niche. 

Advantages of Weekly Blogging 

• Provides sufficient time to improve and update old blogs.
• Updating and improvising old blogs helps in boosting SEO ranking of your website.
• Weekly blogging is a hassle free process when compared to daily blogging.
• It is the best option for working professionals.
• Weekly blogging gives the author adequate time to produce excellent content.

Points to remember before you start posting 1-4 blogs per week

• Focus on producing longer blogs, approximately 1000+ words
• Spend some time on keyword research, and optimize your blogs for SEO, this helps in producing more traffic even with less content.
• Create content that will be useful for years to come. As a result, users can access and obtain information whenever they want.

Irregular interval Blogging 

This type of blogging does not have a fixed frequency for releasing blogs. These blogs are mostly maintained by working professionals, who like to blog in their free time. People who blog inconsistently are well aware of the risks, but they still do it because they enjoy blogging. You cannot be inconsistent in blogging if you want to grow your business. Generating traffic to your site will be very tough. Your chances of building a strong and loyal community are low if you are inconsistent in blogging. 

The more frequently you blog the more traffic you get 

Image credits: Marketing Insider Group 

What does all this data mean? It means that consistent and regular blogging increases the traffic and leads. 11 or more posts per month is like a magic number for organizations. Organizations with 11+ posts generate more traffic compared to their competitors. The lead conversion is directly proportional to the generated traffic.

Conclusion

Now you are well aware of the frequencies in blogging and their uses. You can check the performance of each frequency by leveraging tools like, using Google Analytics, Hubspot, Mixpanel, etc, to improve your blogging skills. 

Remember, if posting blogs aren’t working so well for you then it probably isn’t going too well for your readers either. We recommend starting with one blog per week and slowly start experimenting with different frequencies. Try increasing or decreasing the frequency until you find the sweet spot for yourself, your business, and your audience. Keeping these three things in mind will help you find the best frequency for your blogs.